Mark Systems Honors Home Builders at the 2012 Executive Roundtable

Mt. Holly, NJ – July 3, 2012 – At this year’s Executive Roundtable in Atlantic City, NJ, many exciting events took place. The conference kicked off with an eye opening keynote speech from Wayne Norris of Hanley Wood Market Intelligence on the latest market trends in home building. Brad McCall from McCall Homes provided an electrifying case study on Josephine Crossing, his “community with a real sense of community” in Billings, MT. Mike Kuhar spoke on the techniques Heartland Homes of Pittsburgh, PA uses to process a ton of custom options on a weekly basis through IHMS. A sneak peak at the exciting new features that we’re developing were demonstrated, suggestions for future development were discussed in detail, and 9 master courses on IHMS were presented by Mark Systems’ executives and senior consultants. Out of all the events that took place, however, the awards ceremony might have been the most entertaining.

The Mungo Companies, Rausch Coleman Homes, EYA, and French Brothers earned accolades at the 2012 Executive Roundtable for using their software system, The Integrated Homebuilder Management System (IHMS), to a degree that has allowed them to achieve enormous success. Mark Systems honored these deserving homebuilders at their official awards ceremony held at the Borgata Hotel and Casino on May 21.

Case Study: iPads in the Field

French Brothers Homes in Alamagorda, NM uses Apple iPads to give field personnel instantaneous access to construction data, including schedules, purchase orders, VPOs, house drawings and more.

Engage Buyers Interactively to Cement Sales, Improve Satisfaction

This is particularly crucial for younger prospects, those 25 to 35 year old first time home buyers who have represented a large portion of new home sales this year. Raised on the internet, these buyers expect an on-line experience that’s not just pictures and words; they expect engagement. The most successful home builders give these buyers a way to interact that holds their attention and keeps them on the website.

5 Ways to Improve Sales and Marketing using IHMS and beyond!

Take time to think about what you want to ask your potential home buyers. This allows you to better help your prospects purchase a home from you. Your sales staff is Sherlock Holmes and traffic answers are the clues you need to solve a potential buyer’s home shopping mystery. This means you’ll need to enforce your sales people to ask the questions and make sure the prospects answer them too.